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Last year I was wowed by the Martin Motorsports “Modern Classics” motorcycle show. I couldn’t believe that a dealer would (1) shut down for an entire day at the start of the season, and (2) attract such a first rate collection of motorcycles for a show. This event simply blows away any other I’ve seen.
And just like last year, I was shutter happy. I wish I had more talent for taking pictures because my point and shoots just don’t do justice to the beauty of some of these machines.
I’ve said it before. Martin Motorsports just gets it. They understand the way motorcycles get into the soul of those of us who love them. They realize we’re all suffering from cabin fever and needed to get out today and ride a bit, and ogle some bikes, and think about the season ahead. Dennis Martin has done a wonderful job building his dealership and according to one of his colleagues who I chatted up today, he’s one of the most successful Triumph dealers in the country.
Later this week, I’ll share some other things I discovered Dennis is up to that will further differentiate his dealership as the best in the business. Stay tuned.
Yesterday I was at Martin Motorsports for its annual show “The Modern Classics.” Once again Martin’s demonstrated why it’s the best motorcycle dealership in the Philadelphia area, bar none.
The dealership turned it’s showroom floor into a motorcycle show which, in Martin’s words, “celebrates the motorcycles of the 60s, 70s and 80s that made big contributions to their eras with their technology, style, performance or establishing new trends…the bikes you remember…the bikes that made you a motorcyclist!”
It worked, in spades. The place was packed with hundreds of people and the bikes on the showroom floor were an amazing collection of rolling works of art. My friend Scott and I agreed: if someone gave us the freedom to pick any bike on the floor to take home, it would be damn-near impossible to make a decision.
The folks at Martin’s just get it. It’s not just about selling bikes and performing service. It’s about celebrating motorcycles, celebrating being a rider. Every weekend at Martin’s is a happening, even run-of-the-mill weekends when there is nothing special going on, even if it’s just to stop by and look around.
Enough words. Enjoy the pictures.